Maftech Marketing Blog

Keyword value is all about attracting the right audience, not just any audience. It’s based on the basic premise that sure, targeting a high search volume keyword sounds good in theory, but what about ROI. Is there any value to the type of site visitors the targeted keyword attracts. The thing is, though, targeting such […]

Keyword modifiers are words that you can use to make your primary keyword more specific. Generally, using keyword modifiers to target a search query result in a long-tail keyword that is relevant to your industry and niche but focuses on a particular aspect of your business. These two keywords, SEO and backlink building, are incredibly competitive, […]