10 Best Email Marketing Services for Beginners

1. MailChimp

Founded in 2001, MailChimp is a widely popular email marketing service packed with tons of useful features. With the software, you can do everything from managing your email list to creating marketing campaigns and sending transactional messages like order confirmations. Mailchimp boasts many high-quality features. Of these, the most impressive is its email design functionality.

Pros

• The user-friendly email design interface
• Plenty of integrations with other platforms
• Customer Journey Builder for automated workflows
• Create ads for Google and Facebook
• Embed forms to your website
• Easy to apply tags and manage your email list

Cons

• Prohibits affiliate marketing
• No automation series for free plans

Pricing

• Essentials plan: $87 per month
• Standard plan: $115 per month
• Premium plan: $115 per month

2. Active Campaign

Active Campaign is a powerful email marketing platform designed to help users maximize the results of their email marketing efforts. It has all the key features you’d expect from a great email marketing service including list building, automation, and performance tracking. Active Campaign is one of the best emailing services due to its strong automation features. With the automation builder, you can quickly create completely automated email sequences to suit a variety of campaign types.

Pros

• Robust drag-and-drop email builder
• Strong personalization features
• Tagging and segmentation
• Support for various types of sign-up forms

Cons

• No free plan
• Can be more difficult to learn

Pricing

• Lite: $174 per month
• Plus: $287 per month
• Professional $424 per month

3. Constant Contact

Constant Contact is an email marketing service built to help small businesses gain new customers. The platform has a wide range of quality features that you can use to improve your communication with your audience. Constant Contact’s standout feature is its easy-to-use A/B testing. With the feature, you can quickly create two subject lines for each message. The software will then test the different subjects on a portion of your audience before determining the winner, which is then sent to the rest of your audience.

Pros

• Hundreds of customizable email templates
• Drag-and-drop email editing
• Schedule emails and create drip campaigns
• Solid integrations for major platforms

Cons

• Limited workflow builder
• Some automation sequences are limited to a higher plan

Pricing

• Core plan: $80 per month
• Plus plan: $125 per month

4. Sendin blue

Sendin blue is an email marketing tool designed for users that need to send a high number of email messages to their audience. The platform seamlessly connects with your website and there are several features for managing your contacts and creating email messages. Sendin blue is great for sending email messages at scale. One of the areas where this can have the greatest impact is with transactional email messages.

Pros

• Send a high number of emails
• Segment your audience by interests and behavior
• Drag-and-drop workflow builder
• Real-time reporting and analytics

Cons

• Limited list-building features
• The high starting price point for marketing automation

Pricing

For paid plans, pricing starts at $25 per month for the Lite plan. This lowest pricing tier allows you to send 20,000 emails per month.

5. Moo send

Moo send is a newer email marketing service having launched in 2011. With a bounty of useful features, the platform can easily serve as an all-in-one email solution. Moo send’s strength is its personalization features. The platform goes beyond the standard options like inserting names to help you send individuals highly targeted messages.

Pros

• Advanced audience segmentation
• A/B testing for subject lines
• 40+ high-quality email templates

Cons

• No free plan
• Limited analytics

Pricing

Moo send is a paid email marketing service. Pricing is based on contacts, starting at $9 per month for the Pro plan with 500 subscribers.

6. Convert Kit

Convert Kitis an email marketing software designed to help content creators grow and engage their audience. You can use the software to gather contacts, design emails, set up automation campaigns, and send email broadcasts. Convert Kit stands out for its ability to help users capture leads and grow their audience. The signup form editor is easy to use, and you can customize your forms to maximize effectiveness.

Pros

• User-friendly email editor
• Create custom audience segments
• Workflows and automated email funnels

Cons

• Limited design templates
• Reporting and analytics are basic

Pricing

• Creator plan: $119 per month
• Creator Pro plan: $167 per month

7. Aweber

Aweber is a well-established player in the email marketing space. Founded in 1998, the software helps over 100,000 businesses use email to reach their customers and grow. The platform makes it easy to create segments based on a variety of user activities such as purchases, email opens, clicks, page visits, or their location. You can create dynamic segments using custom fields to send more personalized messages to your audience.

Pros

• Lots of features in the free plan
• Intuitive email designer including built-in support for Canva
• Easy to create segments for personalized marketing

Cons

• High starting price for a paid plan
• No visual workflow builder for email automation

Pricing

There are two versions of Aweber; Aweber Free and Aweber Pro.

With Aweber Free, you can add up to 500 subscribers and send up to 3,000 monthly emails. The plan also includes email automation, drag-and-drop email building, tagging, and sign-up forms.

Aweber Pro pricing is determined by your number of subscribers, starting as low as $29.99 per month for 500 subscribers. This plan comes with all of Aweber’s features.

8. Omni Send

Omni send is an email marketing software for eCommerce businesses. With the platform, you can leverage your customer data to create targeted campaigns that feature your product offering. Omni send stands out from other email marketing services for its eCommerce functionality. The drag-and-drop content editor has several dynamic content blocks for eCommerce elements. This includes product pickers, unique discount codes, and product recommendations.

Pros

• Dynamic eCommerce content editor
• Support for third-party data
• Strong pre-made email sequences for eCommerce sites

Cons

• Designed primarily for eCommerce companies
• Limited email design options when compared to other platforms

Pricing

Omni send has free and paid versions.

9. Get Response

Founded in 1998, Get Response is another well-established email marketing service. The platform serves as an all-in-one email platform enabling everything from list building to automated campaigns and audience segmentation. Get Response has several top-notch features. Chief among them is the workflow builder. With the tool, you can create detailed email sequences using a variety of conditions, actions, and filters.

Pros

• Easy to use drag and drop email builder
• In-depth analytics and real-time reporting
• Visual automation campaign builder

Cons

• Marketing automation limited to a higher-tier plan

Pricing

Get Response has a free version and three paid plans.

The Free plan supports up to 500 contacts and you can send unlimited newsletters. However, it does not include autoresponders, segmentation, or marketing automation.

Pricing for paid plans is based on your number of contacts, starting at $19 per month for 1,000 contacts on the Email Marketing plan.

When you need to scale your email list up to 10,000 contacts, it will cost at least $79 per month for the Email Marketing plan.

10. Klaviyo

Klaviyo is an email marketing tool for eCommerce companies. The platform is meant to serve as an omnichannel marketing solution and it has a healthy amount of high-quality email features. Klaviyo’s best feature is the built-in email automation flows specifically designed for eCommerce. Some of the premade automation campaigns include

• Welcome series
• Browse abandonment
• Order updates
• Birthday discounts
• Back-in-stock updates
• Win-back campaigns
• Cross-selling campaigns

Pros

• Dynamic product recommendations for email messages
• Automated A/B testing
• Strong deliverability and data compliance features
• Pre-made eCommerce marketing automation workflows

Cons

• Less-friendly user interface
• Pricey compared to other email marketing services

Pricing

Klaviyo has a free version that you can use to build a list of up to 250 contacts with 500 email sends per month. The free plan includes all the key features available in the paid plans.

Pricing for a paid Klaviyo subscription starts at $20 per month for up to 500 contacts. This tier allows you to send 10,000 emails per month.

When you need to scale your contact list to 10,000 and beyond, plans cost $150 and upwards.